55 tools · 11 categories
Replace the tools
that aren’t working.
Name the tool that is costing you, or the kind of tool you need. Answer about a dozen questions and we build you a ranked shortlist with the reasoning shown.
Two ways in
Start from the tool, or start from
the problem.
Both paths ask the same questions about your team, budget and timeline. They differ only in how you describe what is wrong.
I know the tool I want to replace
We take what that tool is good at, subtract what you told us is broken, and rank everything else in its category against the result.
Pick one to start
See every tool we coverI just know something is wrong
Describe the symptom instead. We work back to the category it belongs to and ask the questions that separate the options inside it.
Does one of these sound familiar?
- Our team chat is a mess and nobody can find anything
- Nobody knows what anyone is working on
- Our documentation is out of date and nobody trusts it
- Design handoff keeps breaking
The flow
Four steps, no sales call in the middle
No account, no sales call. The shortlist is built while you answer and arrives by email the moment you ask for it.
- 01
Say what is wrong
Name the tool you want out, or pick the symptom you recognise. Either way you land in a category, and the category decides what we ask next.
- 02
Answer about a dozen questions
Six are the same for everyone: team size, budget, timeline, non-negotiables, what is driving the change, and how much help you want. The rest are specific to the category — a helpdesk questionnaire asks about ticket volume and SLAs, a chat one does not.
- 03
See what we found
How many options matched, how well each scored, what it could save you and how much we ruled out — then give us an email address and the named shortlist, the reasoning and the rejects all arrive in one message.
- 04
Decide how much help you want
Take the shortlist and run the switch yourself — that part is free and always will be. Or ask for the migration quote: scoped line by line from the same answers, with a range on screen before anyone calls you.
Coverage
Every category we have done the work on
Each one has its own question set, its own scoring, and a median price we measure your current spend against.
Team communication
Where day-to-day conversation happens: channels, threads, huddles and the search that has to find all of it a year later.
5 tools · median $8/seat
Project management
Issues, sprints, roadmaps and the reporting layer leadership asks for on the last Friday of the quarter.
5 tools · median $12/seat
Documentation & wiki
Internal knowledge, runbooks, specs and meeting notes — plus whether anyone can actually find them.
5 tools · median $10/seat
Design & prototyping
Interface design, component libraries, prototypes and the handoff that engineers have to build from.
5 tools · median $15/seat
Video conferencing
Meetings, webinars, recordings and transcripts — and how much of it works for people dialling in from outside your company.
5 tools · median $13/seat
Email marketing
Broadcasts, lifecycle automation, segmentation and deliverability, usually priced on list size rather than seats.
5 tools · usage priced
CRM & sales
Pipeline, contact history, forecasting and whatever your reps will actually keep up to date.
5 tools · median $30/seat
Customer support
Inbound tickets, shared inboxes, live chat, help centres and the SLA reporting behind them.
5 tools · median $25/seat
SEO tools
Keyword research, rank tracking, backlink analysis and technical crawling — the tooling behind every organic-traffic target.
5 tools · usage priced
Marketing automation
Lifecycle journeys across email, SMS and in-app, plus the lead scoring and attribution that justify the spend.
5 tools · usage priced
Product & web analytics
What people actually do on your site and in your product — and how much of it you are allowed to record.
5 tools · usage priced
What you actually get
A recommendation that shows its working
Comparison sites rank by affiliate rate. This one ranks by your answers, and shows you the arithmetic.
Scores you can argue with
Every match percentage decomposes into the specific answers that produced it. If you disagree with a ranking, you can see exactly which requirement caused it and change your answer.
The rejects, and why
Tools ruled out by a hard requirement are listed with the requirement that ruled them out. A shortlist you cannot see the edges of is just an advert.
Cost at your seat count
Not the headline price. Your team size against each vendor’s list price, annualised, next to what you are paying now.
A quote before the call
If you want the migration run for you, the estimate is on screen with its line items visible — sized from the same answers, not from how large your company looked on LinkedIn.
Pricing
The advice is free. The software is cheap. The migration is quoted.
You never have to pay us to find out what to switch to. The paid tiers are for tracking a stack over time, and the service is for when you would rather not run the switch yourself.
Recommendations
Everything the questionnaire produces, emailed to you.
- Unlimited questionnaires and shortlists
- Match scores with the reasoning shown
- Annual cost at your seat count
- Every comparison and category page, open to all
Pro
Most chosenFor the person who owns the tooling budget.
- Save and revisit your stack inventory
- Side-by-side comparison of any four tools
- Renewal dates with reminders before they auto-renew
- Spend tracking across every subscription
- Export to CSV and PDF for procurement
Team
For finance and IT reviewing the whole estate.
- Everything in Pro
- Shared inventory with owner per tool
- Request-and-approve flow for new software
- SAML single sign-on and audit log
- Named contact for procurement questions
Optional service
Or we run the migration for you
Scoped from your questionnaire answers, not from a discovery call that exists to size your budget. You see the line items and an indicative range on the results page; the fixed figure follows a short scoping call. Quoted per engagement, never per seat.
Get an indicative range- Discovery and target design
- Data, users and permissions migrated
- Integrations rebuilt against the new API
- Rollout, training and internal comms
- Cutover with two weeks of hypercare
Questions
Before you start
Is the recommendation actually free?
Yes — there is nothing to pay and no account to create. We do ask for an email address at the end, because that is how the shortlist reaches you: the names, the reasoning behind each score, the cost comparison and everything we ruled out arrive in one message. Every comparison, category and tool page on the site is open and needs nothing at all.
How are the rankings decided?
Deterministically. Each answer you give attaches weighted tags to your profile; each tool in the catalogue carries tags for what it supports. The match score is the share of your weighted preferences a tool satisfies, minus a penalty if it is above the budget you stated. Hard requirements such as SAML single sign-on or EU data residency remove a tool entirely rather than lowering its score, and every removal is listed with the requirement that caused it.
Are you paid by the vendors you recommend?
No. Rankings are produced from your answers and our catalogue, with no affiliate weighting. We earn money from the paid tracking tiers and from migration engagements, both of which you can see the price of before you speak to anyone.
What if the tool I want to replace is not listed?
Pick the problem instead of the tool. Both paths resolve to the same category and ask the same questions — naming your current tool only adds a cost comparison against what you pay today.
How accurate are the prices?
Prices are indicative list prices per seat per month on each vendor’s common paid tier, and they move. They are there to size a budget and compare orders of magnitude, not to quote a vendor. Always confirm the current figure with the vendor before committing.
How much does a migration cost?
It is quoted per engagement, not per seat. The estimate is built from your answers — team size, timeline, whether you need self-hosting, whether compliance is in scope — and the line items are shown on the results page with an indicative range. A short scoping call turns that range into a fixed figure.
How long does the questionnaire take?
About three minutes. Six questions are the same for every category, and between two and four are specific to the category you land in.
What is the worst tool you are still paying for?
Three minutes of questions, then the shortlist lands in your inbox — with the cost of switching and what it would take to hand the whole thing to us.
No account · No card · One email, no sequence